Sofia Elizabella Wyciślik-Wilson

Apple's Senior Vice President of Design, Jony Ive, used an interview at London's Design Museum to lash out at design copycats. He touched on many topics, including suggesting that design schools rely too heavily on computers, the "theft" of Apple designs, and explaining why the design of Apple's own products is formulaic.

In conversation with Deyan Sudjic, director of the Design Museum, Ive also said that Apple does not exist to make money. This will come as news to most people -- including, perhaps, Apple itself -- particularly as the company is currently the most valuable brand in the world. He insists that integrity is at the very heart of Apple, and that any money that may come rolling in is merely "a consequence".

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A month ago we reported that Apple is the most valuable brand in the world. This ranking was based on figures published by Interbrand, but things have been improving for the Nadella-led company in recent weeks. Since then, Microsoft is creeping up the charts when looked at in terms of market capitalization -- the number of company shares multiplied by the price of a share.

Microsoft now finds itself overtaking oil giant Exxon as it jumps to second place in the global rankings. Apple remains in the top slot. The move up the charts was helped not only by Exxon getting hit by a slump in global oil prices, but also by an increase in Microsoft's share prices.

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Installed apps are becoming a thing of the past. Microsoft is just one of a raft of technology companies gradually moving to the cloud and the latest display of this is a new beta version of Skype for Web. The messaging tool has been designed to be used in a web browser without the need for plugins, extensions or other software. At least that is the aim. During the beta stages you'll still have to install a small plugin.

Work being carried out by the Internet Explorer developers should bring plugin-free Real-Time Communications (RTC) to browsers in the near future, and Skype for Web will be able to take advantage of this. The beta is not being made available to everyone straight away, so you'll need to check your account to see if you can try it out.

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We're now on the third public build of Windows 10 Technical Preview. Build 9879 addresses some of the concerns people had with build 9860 -- including the ability to kill the infuriating Search and Task View buttons without the need for hackery. One of the biggest changes (or at least the most obvious) in Windows 10 is the reappearance of the Start menu, although the Start Screen is still there as an option.

In presentations, Microsoft has made reference to Continuum (a new version of the Start menu), but we're yet to get hands on with it. This changes in Windows 10 Technical Preview build 9879 as it is possible to enable an embryonic (no, rudimentary -- I referred to Windows 10 itself as being embryonic) version of Continuum. Want to take a look at a new Start screen? Here’s what you need to do.

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Facebook gets something of a bad rap when it comes to its privacy policy. Delve into the social network's terms and you're almost certain to find something you disagree with. This is the same with many companies, particularly those with an online presence, but users seem to be continually surprised to discover how their data and activities are being used and tracked. Part of the problem is that -- just like with software EULAs -- very few users bother to read through policies in full.

Mark Zuckerberg's social network is looking to change that. Facebook is introducing Privacy Basics which provides easy-to-follow guides to controlling how your online content is shared with others. But there are also a number of changes proposed to its privacy policy. Facebook is looking for feedback, and assures users that "you’re in charge." But you'll need to be quick -- there's only a week to give your opinion.

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Google has fingers in lots of pies, but in a few short months it will be pulling one of its fingers out of the digital payments pie. As of March 2, 2015 Google Wallet for digital goods will be no more. After three years of fighting off the competition, the search giant has decided to throw in the towel, get out of the digital payments game and leave it to services like PayPal and Apple Pay.

Starting life as a mobile-based payment system compatible with certain smartphones including the iPhone, Google Wallet allowed payments to be made via NFC. It then evolved into a web-based payment service, but never managed to break out of the confines of the US. In a few short months, anyone using the service to make or receive payments will have to turn to one of the alternatives. But what’s with the sudden shuttering?

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Privacy is in the news more than ever before, and high-profile companies are falling over themselves to show just how much they care about protecting the rights of their users. We've witnessed all of the transparency reports about government data requests after the Snowden revelations. We've seen Facebook trying to create a safer email standard. We've seen privacy violations by government websites, and we've seen how those in positions of power believe that privacy is not an absolute right.

Google -- ever the master of PR -- thinks that it's time more was done to protect the privacy of internet users; specifically those in Europe. Google feels that the US Privacy Act should be extended to cover citizens of the EU. But what does this actually mean?

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Just in time for Christmas, Google is introducing family games for Chromecast. The diminutive streaming device is more readily associated with watching YouTube videos, but there are a growing number of apps springing up. The latest additions to the selection are a batch of games which can be enjoyed by the whole family.

What's that? The Chromecast has no controller? Far from being a problem, Google sees this as a big advantage: "there's no hassle or expense with extra controllers. Anyone with a phone or tablet can join in". Just as you use your phone or tablet to control media playback, you can do the same to control games, and the built-in sensors found in many handsets mean they work like Wiimote (or Wii Remote if you will insist on proper terminology).

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Email overload -- it's something that we all suffer with; but what’s the solution? To help make it easier to focus on the emails you need to see and deal with, Microsoft is launching Clutter. It's a tool aimed at Office 365 business customers who want to be able to wade through the rubbish and get to the emails that actually matter.

In many ways, Clutter is Microsoft's answer to Google's Priority Inbox feature for Gmail. It determines which messages are those which you are likely to want to handle later rather than straight away, and moves them out of the way to free up your inbox. Less crap to sort through leads to increased productivity -- at least that's the theory.

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As part of the simplification of its portfolio, Microsoft is dropping the Lync name as it rebrands the business messaging and conferencing tool. The name will change to Skype for Business in the first half of 2015, and interface tweaks will see the business version of the tools closely mimicking that of the consumer Skype product.

The aim is to create a more uniform experience for people using Microsoft's communication tools at home and in the office. After a decade of Skype, and bearing in mind the success of Lync, it was almost inevitable that the two products would ultimately become one, and that day is now almost here. As Microsoft puts it: "The magic of Skype and the power of Lync are coming together".

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The latest high-profile security breach has exposed the personal details of hundreds of thousand of USPS workers, as well as customers. The attack, which is suspected to originate from China, took place in the middle of September, but details are only just emerging. An investigation by the FBI started straight away and is still on-going.

USPS says that employee information such as "names, dates of birth, Social Security numbers, addresses, beginning and end dates of employment, emergency contact information" was compromised. The security breach also affects customers as call center data was obtained by the attackers, including "names, addresses, telephone numbers, email addresses".

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The net neutrality debate has been raging for some time and Barack Obama has stepped into the fray, voicing his support for a free and open internet. More than this, the president is calling for broadband to be reclassified under Title II of the Telecommunications Act which would give the FCC greater powers of regulation. His statement has come as bad news for cable companies who have expressed a desire to create a two-tiered internet.

But while some providers have suggested that they would like to be able to offer a faster service to customers willing and able to pay more money each month, Obama is calling for a largely unfettered internet. As well as eliminating the idea of fast lanes, he calls for no blocking of legal content, no throttling, and greater ISP transparency.

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Google is widely regarded as being one of the controllers of the internet. It is by far the most popular search engine and if a site does not appear in the first few pages of results, it may as well not exist. But Google is far from being the only gatekeeper to the internet; Facebook is increasingly vying for that crown, whilst making efforts to make access more secure through Tor. But what does this mean?

Facebook accounts for a terrifying percentage of web traffic -- it is the second most visited website in the world according to Alexa. This means that it has a huge influence online, giving the social network the opportunity to shape the web and holds great sway in determining which sites, services, and stories rise to popularity. To many people, this influence is all but invisible, and this is perhaps the most concerning part of the story. So how does Facebook's influence present itself?

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Government websites set to help people gain access to information about AIDS have been leaking the data about its users. Anyone visiting AIDS.gov and making use of the search box will probably be concerned to learn that, until the end of last month, data was transmitted in unencrypted form. The Washington Post points out that this data could be very easily intercepted and used to identify an individual.

We know that web users are more concerned about privacy than ever before -- and little wonder when authorities say that privacy is not a right. We know that there are various ways in which web activity can be monitored, but it seems that the smartphone app associated with AIDS.gov included this feature as standard -- the app collected and transmitted the latitude and longitude of users, again unencrypted.

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Social networks have long been a domain for trolls, but in more recent times there has been an increasing problem with harassment of women. There have been a number of high-profile cases recently, including #gamergate, where women have found themselves targets of vicious attacks online. Women, Action & the Media (WAM!) is a US non-profit whose aimed is to fight for gender equality in the media, and its latest project involves collaborating with Twitter to help fight harassment and abuse.

The project's aim is to better understand how online persecution can be tackled. WAM! explains that "women of color, queer women, trans women, fat women, and other oppressed groups of women are especially targeted and abused", but the Twitter collaboration is design to help any Twitter users experiencing "gendered harassment".

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