How to measure UI/UX design impact on business
UI/UX design refers to the process of creating interfaces that users can interact with on digital platforms. The UI (User Interface) is the graphical layout of an application while the UX (User Experience) refers to the overall experience a user has when interacting with a digital product or service. UI/UX design encompasses several elements such as visual design, interaction design, information architecture, and user research.
Measuring the impact of UI/UX design on business is essential as it helps companies to understand the effectiveness of their designs in achieving their business goals. A well-designed user interface can lead to increased user satisfaction, retention, and revenue. Therefore, businesses need to have a clear understanding of how UI/UX design impacts their business to make informed decisions about design investments.
The defining characteristics and roles of an enlightened CIO
A company’s chief information officer (CIO) is responsible for overseeing the people, processes and technologies that comprise its IT environment to support business objectives. In today’s information-focused business landscape, the performance of an organization’s CIO is often critical to its overall success.
The CIO’s role and the specific responsibilities of the position have undergone significant evolution and now demands a more enlightened and holistic approach to the issues that affect the way IT impacts the current and future goals of the business.
IT in 2023: Security, cloud and more
Given the ever-changing trends in cloud computing, security, and more, it can be difficult to plan for the road ahead. However, anticipating new developments, both within your organization and the wider industry, is vital if you want to stay prepared and maximize ROI.
Data is one of a business’ greatest assets, and its role, size and value is only going to increase in 2023 and beyond. Cybersecurity Ventures suggests total global data storage is expected to exceed 200 zettabytes by 2025, with a ransomware attack precited to impact a business, consumer or device every two seconds by 2031, properly securing your data is paramount.
The risk and reward of ChatGPT in cybersecurity
Unless you’ve been on a retreat in some far-flung location with no internet access for the past few months, chances are you’re well aware of how much hype and fear there’s been around ChatGPT, the artificial intelligence (AI) chatbot developed by OpenAI. Maybe you’ve seen articles about academics and teachers worrying that it’ll make cheating easier than ever. On the other side of the coin, you might have seen the articles evangelizing all of ChatGPT’s potential applications.
Alternatively, you may have been tickled by some of the more esoteric examples of people using the tool. One user, for example, got it to write an instruction guide for removing peanut butter sandwiches from a VCR in the style of the King James Bible. Another asked it to write a song in the style of Nick Cave; the singer was less than enthused about the results.
How to avoid fraud while remaining compliant
The financial technology (fintech) industry is a rapidly expanding web of innovation, but it is also becoming increasingly entangled by challenges posed by cybercriminals. These bad actors threaten both data security and regulatory compliance, which can result in heavy fines for noncompliance.
Such fines pose a significant risk for entrepreneurs seeking to quickly scale their operations, as they cannot afford to be bogged down by regulatory issues. Even established businesses find it challenging to navigate the complex layers of financial regulations, let alone startups.
Cloning voices: The opportunities, threats and needed safeguards
Microsoft recently made headlines by announcing it is working on a form of artificial intelligence (AI) called VALL-E that can clone voices from a three second audio clip. Imagine that now AI can have anyone’s voice say words without that individual actually speaking! Even more recently, Samsung announced that its software assistant, Bixby, can now clone users’ voices to answer calls. Specifically, Bixby now lets English speakers answer calls by typing a message which Bixby converts to audio and relays to the caller on their behalf.
Technologies like VALL-E and Bixby are bringing voice cloning to reality and have the potential to be industry game changers. The term voice cloning refers to the ability to use AI to build a digital copy of a person’s unique voice, including speech patterns, accents and voice inflection, by training an algorithm with a sample of a person’s speech. Once a voice model is created, plain text is all that’s needed to synthesize a person’s speech, capturing and mimicking the sound of an individual. In fact, many different types of voice cloning companies are now launching, making this technology much more accessible.
Impersonation attacks leverage Silicon Valley Bank collapse in new phishing campaign
As news of Silicon Valley Bank’s (SVB) collapse continues to dominate the headlines, cybercriminals are running phishing campaigns impersonating SVB and other financial institutions, including M-F-A and Bloomberg.
Responding quickly to the 24-hour news cycle, cybercriminals aim to leverage their victims’ potential distress over their financial situation to make them more susceptible to this type of attack.
Harnessing the power of data in a hybrid cloud environment
In an increasingly crowded business environment, businesses need to stay at the forefront of innovation to get ahead. And the best way for companies to do that is by looking inward -- specifically at their own, preexisting data. Data is every business’ most valuable asset, holding insights that can unlock undiscovered potential. Whether you’re building out fraud detection or working to gain a competitive advantage with new market opportunities, the artificial intelligence (AI) and machine learning (ML) training engines that drive this kind of innovation are only as effective as the data they are given.
Where challenges arise in this process is with the management of data flows. In the past, data has been kept primarily on highly secure, on-premise systems. But more businesses have since been migrating operations to cloud systems, with many opting for a hybrid approach. Research firm Forrester reported that more than 94 percent of U.S. enterprise decision-makers are using at least one type of cloud deployment, with the majority being hybrid or multi-cloud. By modernizing mainframe systems and implementing the right data intelligence tools enterprise leaders can take advantage of all their company data without exposing it to undue threats along the way.
People first, technology second -- Why SaaS developers should embrace human-centered design
The recent fascination with AI, fueled by the release of ChatGPT and Google and Bing trying to catch up with their own language models, has SaaS developers and designers intrigued by the possibilities of what they can do with the burgeoning technology.
But the AI explosion in progress underscores a question that must be asked about any innovation: What place do humans hold in the development of technology intended to benefit them?
Applying the Biden-Harris Administration's National Cybersecurity Strategy to your organization in five steps
As cyber threats continue to evolve and grow, it is increasingly clear that a coordinated and comprehensive approach to cybersecurity is necessary. Governments around the world have recognized the need for national cybersecurity strategies to protect their citizens, businesses, and critical infrastructure. In this article, we will explore the importance of a national cybersecurity strategy from the perspective of a cyber threat intelligence team.
The increasing frequency and severity of cyberattacks have highlighted the importance of having a comprehensive national cybersecurity strategy. Cyberattacks can result in the loss of sensitive data, disruption of critical services, financial losses, reputational damage, and even loss of life. A national cybersecurity strategy is essential to protect against cyber threats, safeguard national security, and maintain economic stability. It provides a framework for coordinating and prioritizing efforts to address cyber threats, promotes information sharing and collaboration, and enables rapid response to incidents.
The next killer app: What the OpenAI investment means for Microsoft
Earnings season in January 2023 was a bit of a mixed bag for cloud providers. The latest financial reports show that, following a dip in cloud revenue, Microsoft’s earnings missed Wall Street estimates at the end of 2022. The negative economic climate that took hold in 2022 is clearly having an impact, forcing users to make difficult decisions about their cloud spending.
But as always, the best of Silicon Valley is relentlessly planning for the future -- not focused on present uncertainty. So enters ChatGPT. The news that Microsoft had put $10 billion additional investment into OpenAI, the company behind ChatGPT, shook the tech industry.
Women in Cybersecurity: Inspiring the next generation of amazing female infosec leaders
The cybersecurity industry has long been very male dominated. However, the sector is finally starting to be made up of more and more female faces. Research showed that globally in 2022, women held 25 percent of cybersecurity jobs -- up from 20 percent in 2019 and 10 percent in 2013.
The rise in the number of women joining the industry is not expected to slow down anytime soon. It is predicted that by 2025 women will represent 30 percent of the global cybersecurity workforce, and by 2031 it will be 35 percent.
A house of divided brands: Uncovering SASE and SSE
The underlying technologies behind SASE and SSE must be made to work together if they are to secure the enterprise.
While alphabet soup is a staple of cybersecurity, if each acronym is tied to a clear use case the resulting thesaurus can actually be helpful. It gets tricky when vendors try to combine technologies that don’t really work together.
Is the most cost-effective move in the cost of living crisis investing in cyber security solutions?
In the midst of the biggest cost-of-living crisis in decades, the looming threat of recession, and an unprecedented energy crisis, organizations of all sizes are trying to find ways of cutting costs and saving money. While there are any number of measures organizations can take on that front -- from relatively small ones such as asking people to work from home to save on energy to more drastic measures such as layoffs -- the impact they have is variable at best. One measure that consistently saves organizations money, however, is investing in a proper cybersecurity solution.
In some ways, that might seem counterintuitive. After all, it’s an additional cost that the organization might not otherwise have to deal with. But it really is an investment that can pay off in a big way. That’s because the best cybersecurity solutions not only protect organizations from the threat of cyber attacks but also help mitigate their damage when they do occur.
How to start your data modernization journey
Getting value from data is not something that can be done in a (data) snap. The journey is often long and tumultuous. According to a recent survey, 99 percent of companies recognize that data is crucial for success; however, 97 percent face challenges in using data effectively.
The spread of data sources, volume, and too few resources prevent organizations effectively managing the growing demand for trusted data at the speed required by businesses. And that means little data -- if any -- can be relied upon to make critical business decisions. But there are simple key steps that every company can make to help them ensure a sustainable data management practice that will enable them to accelerate time to value.
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