Google will provide TV ads to NBC Universal properties
The latest platform innovation from Google enables advertisers to place bids for on-air commercial time that Google has already purchased. Now that time will come at a higher premium, with the entry of NBCU into the mix.
Google launched TV Ads last year, a means for businesses to selectively purchase television ad inventory using similar tools to what Google AdWords provides its clients for text ads, complete with minimum bids and budget maximums. After airing, customers can measure the efficacy of their campaigns. Google even provides the an Ad Creation Marketplace to assist in the creation of the commercial.
HP may trump Dell with a 24-hour battery-powered EliteBook
Tired of watching your laptop batteries conk out after two hours, even though the brochure promised four? Next month, HP expects to ship an EliteBook 6930p notebook that promises a phenomenal 24 hours of battery life without recharging.
Only about a month after Dell's rollout of Latitude notebooks with 19 hours of battery life, Hewlett-Packard has announced plans to ship its own high-end business laptop -- the EliteBook 6390p -- complete with a high capacity battery option able to deliver a full day of battery operation, without recharging.
Introducing Nokia, the software company
As Nokia debuts new services and acquires yet more developers, we're beginning to see the global cell phone leader emerge as a fully-fledged software producer. This from a company whose executives had set its sights on the Internet.
While its strategy to establish itself as a viable name in the Internet services field appears to be gaining a foothold, Nokia also appears -- if inadvertently -- to be attempting to trump Microsoft in the "unsellable name" department. Where Microsoft tends to have comically long and overcategorized product names (yesterday's announcement by Microsoft of "System Center Virtual Machine Manager 2008 Enterprise Server Management License" immediately comes to mind), Nokia's nomenclature route has veered toward the nonsensical.
Latest patched Windows exploit is a golden oldie
We've seen Microsoft patch vulnerabilities in Windows that we swear we'd seen before, and sometimes they all look so much alike that they tend to run together. But this one really is a classic: a buffer overrun triggered by a fake image file.
Who can forget the tumultuous days of 2004, when what was then considered a major threat to Windows loomed large: a way to easily trigger a buffer overrun in GDI+, Microsoft's once-improved Graphics Device Interface library? While patches were finally distributed that September, it seemed the company's eventual solution -- a completely new graphics foundation, WPF -- couldn't come too soon.
NBC Universal returns to iTunes, altering its pricing model
Download iTunes for Windows 8.0 from FileForum now.
After a pullout last year appeared to pit two of America's most resplendent, rainbow-colored properties at odds with one another, NBCU's Jeff Zucker had his chance to make a Steve Jobs-like play for the Apple faithful.
Google takes more baby steps in online privacy game
Through a series of blog posts, topped off by two announcements this week about retaining user-related data, Google is inching along toward alleviating the concerns of many users and privacy groups, trumpeting each step along the way.
In one blog post on Monday, a Google legal and engineering team announced a "significant" shortening of Google's IP retention policies, involving plans to start anonymizing users' addresses on servers after nine months instead of the previous 18 months.
Apple slaps 'chrome' on the back of iPod Touch, remakes nano
At a press event in San Francisco Tuesday morning, CEO Steve Jobs took the gift wrap off Apple's holiday line of iPods, calling them the "strongest holiday lineup yet" -- stronger in part because of a backing that's not shiny plastic.
The rumors of Steve Jobs' death, the CEO himself proclaimed this morning, were greatly exaggerated; but the rumors of the new iPod nano form factor appear to have been spot on.
Amazon opens its MP3 store to independent sellers
Today, Amazon announced its indie publishing service CreativeSpace is now tied with its MP3 shop, allowing independent artists and labels to release DRM-free materials in Amazon's MP3 store.
Artists can set up an account on CreateSpace and sell their materials with no upfront charges; however, accounts are arranged in such a way that money is not directly distributed to artists. Instead, royalty checks are given out with expenses subtracted.
Microsoft makes FM radio the center of new Zune feature
In the latest attempt to further differentiate itself from the iPod, the Zune will now be able to tag songs from FM radio and purchase the music directly from its marketplace.
Microsoft's latest enhancements to its forthcoming Zune models take advantage of two previously included features: the wireless connectivity and built in FM tuner. Called "Buy from FM," the listener will be able to use the RDS data to identify tracks and download it if a wireless connection is available.
Adobe announces its new e-bookstore software
Following yesterday's big announcements in the E-paper category, Adobe this morning announced Content Server 4, server-side software for copy protecting, selling and lending eBooks for Adobe Digital Editions.
Adobe's Content Server 4 lets independent publishers, bookstores, or libraries encode, host, share and sell their eBooks. Each hosted eBook can be assigned its own permissions, allowing shoppers for example, to borrow an eBook with an encoded expiration date, or to buy one outright which can be printed or shared between devices.
Joost to toss its standalone console for a browser plug-in
Facing growing competition in the online TV space, the well-funded brainchild of Skype's co-founders will now transition its development efforts away from an interactive console, and towards something like a conventional media player.
Joost, the online TV start-up launched by Skype's two co-founders, has now decided its drop its long-time P2P desktop client project in favor of writing a plug-in to standard Web browsers. BetaNews has learned the company recently sent out an e-mail to "a small group of trusted Joost users" asking them to try out a "new version" of its software.
Virtualization: While Microsoft loses more time, VMware loses more execs
We've been told virtualization is the fastest evolving sector of the computing industry. But now, VMware is running on autopilot without its key scientists, and Microsoft hopes another delay won't hurt it too much.
In advance of a major virtualization trade show in Las Vegas next week, two of the industry's key players will most definitely not be firing on all cylinders. Smartly diffusing a potential powder keg by letting the news out yesterday at its own show, Microsoft demonstrated live migration, a very long awaited key feature of its hardware-supported Hyper-V virtualization suite, only to tell attendees it wasn't actually coming to a data center near you until at least 2010.
Evidence tabs will get more attention in future Firefox releases
Google's Chrome developers -- some of whom have worked, and are still working, on Firefox -- acknowledged their debt of gratitude for Firefox's inspiration. But today's latest development in Firefox 3.1 suggests it's now playing catch-up.
Last week's release of Google Chrome placed a new emphasis on the tab as the repository for a Web browser, rather than the Web browser as the central location for tabs. Whether or not that catches on, the concept may be compelling developers to treat tabs more seriously, and the latest alpha build of Firefox 3.1 is an indication of this.
Microsoft will spend $8 B to catch up in cloud computing
In announcing three new virtualization products today, a top Microsoft official outlined a new Microsoft "vision statement," to be supported by $8 billion in annual software R&D spending across entertainment, Vista, and cloud computing.
Although Microsoft "is not the leader" on the consumer side of software for cloud computing, the company stands way above everyone else on the business side of that equation, maintained Kevin Turner, Microsoft's COO, in a keynote speech at today's "Get Virtual Now" conference in Bellevue, Washington.
Esquire 'beta tests' an animated magazine cover
To celebrate its 75th anniversary, ever-urbane magazine Esquire will include "disposable" electronic paper display (EPD) panels in its October 2008 issue.
The same magazine that has featured John Wayne with angel wings, and Muhammad Ali as St. Sebastian, proclaims "The 21st Century Begins Now," with its E Ink cover insert. The display is provided by E Ink Corp., the company responsible for providing displays for every other commercially available "e-paper" device.
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