8 big reasons Apple should let Mac OS X onto the PC


As an IT professional by day, it's a question that has confounded me for some time. I've tossed it around in my technical circles, trying to get a feel for what true reasons exist for Apple's double standard when it comes to not allowing OS X onto other platforms -- but gladly allowing Windows to run natively via Boot Camp.
How come Apple doesn't allow PC users to install and run OS X on the hardware of their choice?
Apple is the best brand in the world


Interbrand has published its Best Global Brands 2015 list. As in previous years, technology companies are well-represented in the list, and this time around it is Apple that takes the top slot. The company, which just launched the iPhone 6s and iPhone 6s Plus is valued at $170 billion -- an increase of 43 percent.
Google finds itself in second place with a $120 billion valuation (up 12 percent from last year), and Microsoft is not far behind in fourth position with a valuation of $67 billion. IBM and Samsung are in fifth and seventh place, and an increase in value of 29 percent to $37 billion sees Amazon just creeping into the top ten. Further down the list there are some new arrivals to note.
Amazon Fire TV is hot [first-impressions review]


Streaming set-top boxes are no longer about media consumption. The newest entrants—from Amazon, Apple, and Google—fit into a larger lexicon of connected digital lifestyles. Think intelligent television for the information-obsessed and for visual voyeurs demanding the highest-quality video that is commercially available.
On Oct. 1, 2015, I started testing the new Amazon Fire TV, which goes on sale October 5th. I will later review the newer Google Chromecast but unlikely Apple's device (because a review unit isn't available and I wouldn't buy one for personal use). There is nothing radically new about Fire TV. It's more of the same only much better. Key benefit for some: 4K Ultra HD video support. Benefit for all: Enhanced voice-interaction capabilities that include Amazon's Alexa digital assistant. Then there are iterative enhancements that improve overall benefits.
Teardowns show iPhone 6s is more waterproof -- and get iFixit app pulled from the App Store


For the curious-minded, iFixit is an essential resource. The hardware teardowns on the site have become legendary, revealing the innards of the latest and greatest phones and tablets better than anyone else. Two recent iFixit teardowns have had interesting results.
Following the release of the iPhone 6s and iPhone 6s Plus, analysis of the internals suggested that the handsets would be more waterproof than previous models -- not something Apple has shouted about. But the outcome of the Apple TV and Siri Remote teardowns were rather less pleasing for the site: they resulted in the iFixit app being pulled from the App Store. By Apple.
Developers can now respond to reviews in the Chrome Web Store


Reviews can be an important factor in deciding which app or extension to install. The idea of user reviews is something that has been adopted by Apple in its App Store, and is also used by Microsoft and in Google Play. The Chrome Web Store also features reviews, and a new feature has just been added that could make them more useful than ever -- the ability for developers to respond.
This is an important change as it gives developers the right of reply. When reading a review written by someone you almost certainly don't know, it can be hard to tell if their opinion should be trusted. Did they rate the app or extension poorly because there is a problem with it, or did they not understand how to do something. Giving developers the chance to reply to reviews allows for greater transparency and allows others to see that the developer in question is reading feedback -- but it may not all be good news.
Amazon to cease sale of Apple TV and Chromecast


As of 29 October, shoppers will no longer be able to buy Apple TV or Chromecast devices from Amazon. Citing compatibility issues with Prime Video, Amazon emailed marketplace sellers to inform them it is not accepting new listings for the two media devices, and any existing listings will be removed at the end of October.
The move indicates not only the importance Amazon places on its streaming Prime Video service, but also that it views Apple and Google as serious rivals. The two companies have yet to respond to the news, but it is unlikely to be well-received.
Microsoft and Google drop patent battles and agree to work together


These days, patent lawsuits are ten a penny and big players like Google, Apple, and Microsoft are frequently involved in litigation. Out of the blue, Microsoft and Google have announced that they are burying the hatchet and will no longer pursue patent issues between themselves in the courtroom.
But more than just kissing and making up, the two companies have announced that they will "collaborate on certain patent matters". Quite what this means moving forward remains to be seen, but it could mean that there are some interesting joint ventures on the horizon.
Apple rushes out iOS 9.0.2 -- fixes crippling mobile data bug and other issues


After updating my iPhone 5s to iOS 9 and then using the backup to set up my new iPhone 6s I encountered an annoying bug that prevented certain apps from being able to use mobile data. The bug was so crippling that it (temporarily at least) had me regretting my recent purchase. You can read the full story here.
I wasn’t alone in suffering from this bug and Apple promised frustrated users that a fix was on its way. Well, today that fix arrives. And that’s not the only iOS 9 issue it addresses.
OS X Gatekeeper rendered useless by new malware exploit


On the day that Apple releases El Capitan details of an exploit that makes it possible to bypass the Gatekeeper feature of OS X have emerged. Designed to combat various forms of malware, the security feature can be bypassed using a simple trick involving the use of a signed binary.
Even when Gatekeeper is configured to use its highest level of protection, the ease with which the fortifications can be slipped through is staggering. Using a file that has already been deemed trustworthy by Apple, it is possible to trick OS X into executing a malicious file stored in the same folder as the signed one. No patch is yet available, and it is believed the problem affects all versions of OS X.
Disable Wi-Fi Assist in iOS 9 to reduce data usage and cut your bill


We all demand to be connected at all times; losing connection to the internet is like losing a limb for some people. With this in mind, handset manufacturers have taken it upon themselves to introduce technologies that ensure as stable a connection as possible, switching between Wi-Fi and cellular as and when necessary.
It's something that can be found in iOS 9, but many people who have made the upgrade to the latest version of the operating system, or have just taken delivery of a new iPhone 6s or iPhone 6s Plus, have been taken by surprise by it. The reason? iOS 9 has a feature called Wi-Fi Assist which will automatically switch to a cellular connection when Wi-Fi signal is weak, and it has led to a massive increase in data usage for some people. The solution to hefty data bills? Disable the feature.
iPhone supertest: All 12 of Apple's iPhones go head to head, but which one wins?


Unless you’re a hard-core Apple fan, or simply must have the latest and greatest iPhone at all times, there’s no need to jump on every new mobile device Apple releases. I switched from the iPhone 5s to the 6s this year, and found the difference between models to more than justify the upgrade.
If you’ve ever wondered how the different generations of iPhone compare when it comes to things like start up speed, performance, web page loading, camera quality, and more, a new experiment has the answer. And before you shout out that the iPhone 6s Plus is going to be the clear winner, here’s a spoiler: it isn’t.
Such desperation, Apple


Look what email greeted when I rolled out of bed and in front of the computer this AM (Pacific Time). Apple Music wants my business. That's not happening. After signing up for the three-month trial, which ends September 30, I returned to using Chromebook Pixel LS and Nexus 6. The streaming service supports neither device, so, yes, I turned off autorenewal.
This brief post is a reminder to you to do likewise, if having signed up you're not planning to keep the service. Apple Music turns on autorenew by default, so if you want out, don't wait. Opt out now. On the other hand, if you enjoy the service, do nothing and listen. You're covered.
Apple publishes praiseworthy, plain-speaking privacy policies


Perhaps inspired by the backlash Microsoft has faced over privacy concerns in Windows 10, Apple has published its own privacy policies on a new page that's designed to be easy to read. Written in plain English, the site sets out Apple's position regarding privacy in OS X and iOS. As well as touting the steps to which the company goes to protect its customers' privacy, Apple also uses the documents to trumpet numerous security features.
This is Apple riding the waves of interest concerning privacy, using it as an opportunity to get one over the likes of Microsoft and Google. There are promises of "telling you up front exactly what’s going to happen to your personal information and asking for your permission" as well as the offer that "if you change your mind later, we make it easy to stop sharing with us". Sounds great in theory, but does it stand up to scrutiny?
Accept Apple Pay and Android Pay with the new PayPal Chip Card Reader


PayPal Here users will be able to use the new PayPal Chip Card Reader to accept payments via Apple Pay and Android Pay, in addition to the more familiar credit and debit card options. The new reader launches in the US on 30 September, before spreading to the UK and Australia further down the line.
The updated card reader features a display to guide users through the process of making a payment, but it is the addition of contactless payment that is the key new feature. The PayPal Chip Card Reader has a price tag of $149, but some people will be able to get hold of it for $49.
You can have Apple Watch, I'll take Huawei Watch


If you are thinking about buying a new iPhone to get Apple Watch, reconsider. Hard. There's a new Android Wear timepiece that is just as stylish, if not more, but costs much less. If Huawei Watch isn't the Apple Watch killer, it foreshadows what could be.
For the comparison today, my quick review focuses on the two smartwatches that I purchased, with which materials and attractive designs are most similar (other than their shapes—squairsh vs circular). To reiterate: I paid for both devices. Neither manufacturer sent a loaner for review. The one came from Apple Store and the other from Amazon.
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