Jeff Bell Named Xbox Marketing Chief

Microsoft on Tuesday announced the appointment of Jeff Bell as the new corporate vice president of Global Marketing for the Interactive Entertainment Business. The division includes Microsoft's Xbox and Games for Windows groups. Bell will report to Microsoft's overall entertainment head Peter Moore.

Bell comes to Microsoft from DaimlerChrysler, where he helped turn around the Jeep and Chrysler brands, as well as pioneer marketing tactics in urban areas. "His accomplishments at DaimlerChrysler, including the creation of its owner loyalty program, his track record in driving automotive video game strategies, and his influence on urban marketing plans, are indicators of his expertise and leadership," said Moore.