Lionsgate Sweetens CinemaNow Burn to DVD Offering

Following Universal, Lionsgate said Wednesday it will add "day-and-date" releases to CinemaNow's Burn to DVD service. Additionally, this week the studio would add select movies from its catalog to the service's library. To entice new users to the service, movies would be promotionally priced at $9.99 USD. The first day-and-date film would be "An American Haunting," joining catalog titles "Reservoir Dogs" among others.

"Consumers clearly prefer the Burn to DVD option," said Bruce Eisen, President of CinemaNow. "We are pleased that Lionsgate and other studios have embraced this service and are offering their films on a day and date basis with the general DVD release." The company says more than 100 titles are currently available through the service.